Premium and highly
personalised, CRM living
up to the brands ambition

With fitness destinations from Mayfair to Manchester, Virgin Active has established itself as the premier place to make getting active effortless. To meet the elevated expectations of its clientele, the brand needed a CRM strategy as innovative and bespoke as the clubs themselves.

With fitness destinations from Mayfair to Manchester, Virgin Active has established itself as the premier place to make getting active effortless. To meet the elevated expectations of its clientele, the brand needed a CRM strategy as innovative and bespoke as the clubs themselves.

With fitness destinations from Mayfair to Manchester, Virgin Active has established itself as the premier place to make getting active effortless.  To meet the elevated expectations of its clientele, the brand needed a CRM strategy as innovative and bespoke as the clubs themselves.

With fitness destinations from Mayfair to Manchester, Virgin Active has established itself as the premier place to make getting active effortless. To meet the elevated expectations of its clientele, the brand needed a CRM strategy as innovative and bespoke as the clubs themselves.

With fitness destinations from Mayfair to Manchester, Virgin Active has established itself as the premier place to make getting active effortless. To meet the elevated expectations of its clientele, the brand needed a CRM strategy as innovative and bespoke as the clubs themselves.

Deliver a first-class, highly personalised CRM experience that reflects the high-end nature of the club environment and the people who use it. Matching in-depth user profiling with interactive features, members could discover new classes and activities based on personal interests or targets, using real-time data to track their progress.

Deliver a first-class, highly personalised CRM experience that reflects the high-end nature of the club environment and the people who use it. Matching in-depth user profiling with interactive features, members could discover new classes and activities based on personal interests or targets, using real-time data to track their progress.

Deliver a first-class, highly personalised CRM experience that reflects the high-end nature of the club environment and the people who use it. Matching in-depth user profiling with interactive features, members could discover new classes and activities based on personal interests or targets, using real-time data to track their progress.

Deliver a first-class, highly personalised CRM experience that reflects the high-end nature of the club environment and the people who use it. Matching in-depth user profiling with interactive features, members could discover new classes and activities based on personal interests or targets, using real-time data to track their progress.

Deliver a first-class, highly personalised CRM experience that reflects the high-end nature of the club environment and the people who use it. Matching in-depth user profiling with interactive features, members could discover new classes and activities based on personal interests or targets, using real-time data to track their progress.

A versatile, curated email experience that brought the brand to life with tangible fitness benefits, as much fun to track as they were to achieve. Coupling design with tech, the new platform demonstrated genuine, personal engagement at scale, with a big rise in club participation and retention to match.

A versatile, curated email experience that brought the brand to life with tangible fitness benefits, as much fun to track as they were to achieve. Coupling design with tech, the new platform demonstrated genuine, personal engagement at scale, with a big rise in club participation and retention to match.

A versatile, curated email experience that brought the brand to life with tangible fitness benefits, as much fun to track as they were to achieve. Coupling design with tech, the new platform demonstrated genuine, personal engagement at scale, with a big rise in club participation and retention to match.

A versatile, curated email experience that brought the brand to life with tangible fitness benefits, as much fun to track as they were to achieve. Coupling design with tech, the new platform demonstrated genuine, personal engagement at scale, with a big rise in club participation and retention to match.

A versatile, curated email experience that brought the brand to life with tangible fitness benefits, as much fun to track as they were to achieve. Coupling design with tech, the new platform demonstrated genuine, personal engagement at scale, with a big rise in club participation and retention to match.

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