A mobile first web solution
for the ‘glorious playground’

CX / UX / Design / Build

Gleneagles, the iconic one of a kind 5* destination had a website that was confusing & overwhelming, especially on mobile where it suffered high bounce rates and low conversion.

A ‘mobile first’ approach to the site was crucial in order to improve the previously poor mobile performance.

Our approach

The new site needed to highlight all that Gleneagles has to offer without assaulting the senses whilst inspiring visitors to book a room as well as a range of activities.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Our global display, social and influencer guidelines ensure every asset we create defines the eBay brand.

Merging atmospheric photography, colours inspired by the Scottish highlands and watercolour illustrations that give extra character brings the glorious playground to life.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

From dynamic email modules to on the button social content, our expertise lies at every stage of the user journey.

Inspired by the hotel’s interiors, the layered design and UI components add depth and a tactile feeling to the site and serve as an extension of the guest experience.

Modular & elegant design system to ensure consistency and enable users to easily scan pages on any device.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

From dynamic email modules to on the button social content, our expertise lies at every stage of the user journey.

We designed the site responsively with adaptations to the user journey across mobile, tablet, and desktop.

The solution

By applying e-commerce learnings to hospitality we delivered an effortless and elegant wordpress site that makes users feel like hotel guests from their 1st click so that every moment in their digital experience is done the ‘Gleneagles way’.

Smaller but significant details like micro animations, illustrations and flourishes bring unexpected moments of surprise and delight.

Results

After launching the website during a global pandemic, the hotel is now open for business and thriving. The new website delivered a 70% increase in conversion, a 215% increase in mobile transactions, and a 164% rise in desktop transactions year on year between July and September 2020. Check out the live site to experience the glorious playground for yourself.

Visit Gleneagles →