Bringing the past to life through
powerful digital experiences

Onsite / Social / CRM

Ancestry has always been a unique brand with a compelling product offering, but their digital experience and communications haven’t always reached their full potential. As a hands-on digital partner, our specialised approach isn’t just about improving performance, consistency and efficiency. We also ensure Ancestry’s captivating brand story resonates throughout each and every stage of the journey.

From social assets to landing pages, everything we create has a clear digital vision that drives conversion.

Our approach

We use authentic assets and imagery direct from the archives. This enables us to tell unique and real stories which builds depth and character into the heart of each campaign.

We use specific design techniques to highlight stories, create connections and generate empathy.

Optimising

Our ability to design and deliver a high volume of creative enables us to set up multiple testing opportunities across each digital channel. This means we can develop best practices and continuously work to improve overall performance.

Screenshot of Ancestry social media posts

These sponsored Facebook posts show how we align Ancestry’s key design traits with impactful imagery and emotive copy to generate likes, reactions and clicks.

Commemorating VE Day with Free Access

For this campaign, Ancestry collaborated with the UK Government to commemorate the 75th anniversary of VE Day with free access to all UK records. From on-site and performance assets through to CRM, we made sure all digital communications informed users in an engaging and enticing way. This campaign resulted in Ancestry’s highest ever conversion rates.

For this campaign, Ancestry collaborated with the UK Government to commemorate the 75th anniversary of VE Day with free access to all UK records. From on-site and performance assets through to CRM, we made sure all digital communications informed users in an engaging and enticing way. This campaign saw Ancestry’s highest ever conversion rates.

For this campaign, Ancestry collaborated with the UK Government to commemorate the 75th anniversary of VE Day with free access to all UK records. From on-site and performance assets through to CRM, we made sure all digital communications informed users in an engaging and enticing way. This campaign resulted in Ancestry’s highest ever conversion rates.

We carefully selected authentic images from 1945 to communicate the VE Day offer and also developed a custom-built landing page for an intuitive customer journey.